xa security
XA Security is a proactive, people-first security company known for delivering exceptional experiences to its event security clients. As the company approached its 20th anniversary, we helped set the stage for XA’s next chapter; expanding beyond event security to become a trusted ambassador for all of life’s most valuable experiences.
Our marketing plan began by developing the tools and processes that formed the foundation of the XA brand. This included strengthening internal communications, reinforcing company culture, and refreshing brand assets for both current and prospective clients. Building on that foundation, we launched a series of integrated, multi-channel campaigns to elevate XA’s presence and connect with their target audiences.
LINEAR STRATEGY
Discovery Session
Internal Team Interviews
External Client Interviews
Competitive Analysis
Strategic Sketch
Marketing and Communications Plan
Newsletter Strategy
XA’s 20th Anniversary Campaign Management
OOH Campaign Management
Social Media Management
Public Relations
Awards
Brand Refresh with Ellen Fitzgerald Reichbart
Website Content and Redesign with Phosphene
Brand Videos and Photos with Vince Raquel
