After multiple stakeholder engagement sessions, we were able to understand Amanda’s true unique value proposition, and double down on it. We promoted her personality, and ensured that it was front and centre with all sub brands.

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Audiences felt the familiarity of Amanda’s persona, and recognized her in-depth expertise as a triple threat creative entrepreneur.

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Insights

Multiple rounds of stakeholder interviews brought to light gaps and missed opportunities.

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Strategy

Creating go-to-market launch strategies for: Palette Archives, Three Foot Nothing Construction and Not that Likeable.

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Execution

Keeping content streamlined on all channels through project management and communication calendar management.

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Public Relations

Solidifying speaking opportunities, design-focused media coverage, and entrepreneurial awards.