Our Services

Customized strategies that help brands grow with possibility

What We Do

Develop and execute proprietary marketing strategies that deliver on desired impact
The following marketing and communication elements are embedded within each of our process models.

01

Insights

Gathering critical data, feedback & perspective
Stakeholder Interviews
Market Research
Consumer Surveys
Focus Groups
Trend Analysis

02

Strategy

Translating the data into a digestible framework
Target Audience Personas
Customer Journey
Brand Positioning (Values, Mission, Purpose, Vision)
Internal & External Communications Strategy
Go-To Market Launch

03

Execution

Actioning, implementing & measuring tactics
Project Management
Audience Media Channel Flow
Communications Calendar
Internal Team Training
Monthly Metric and Scorecard Reporting

Specialties

Digital Marketing
Distributing content & engaging audiences
Blogs
SEO/SEM/AIO
Email Marketing & SMS
Social Media & Community Management
Meta, Google, TikTok, Linkedin, Youtube Ads
Public Relations
Building credibility within the community
Event Activations
Media Coverage & Awards
Speaking Opportunities & Media Training
Influencer Relations
Partnerships & Sponsorships
Creative Partners
Integrating design & visual specialists
Visual Brand Identity
Campaign Creative & Design
Photography & Video Production

How We Do It

Our repertoire of proprietary processes allows us to create and implement a customized strategy to meet your business goals. See which one is right for you.

Linear Process

How it Works
Gentle Lion acts as your Fractional CMO. The Discovery, Stakeholder Engagement, and Strategic Sketch phases, gather feedback, analyze insights, and illuminate blind spots. Recommendations are then translated into a 12-month roadmap via the Marketing & Communications Plan.
What You Get
Discovery
Stakeholder Engagement
Strategic Sketch
Marketing & Communications Plan
Execution
This is for you if...
You are new to the market or your audience groups are no longer engaging with your brand. You need a diagnosis on how to create brand awareness and lead generation that utilizes all of your media channels.

Flex Process

How it Works
Similar to the Linear Process, but with the option of focusing on one or two key recommendations before jumping into the full Marketing & Communications Plan. Prioritized recommendations are built out into a goal-specific Campaign Strategy.
What You Get
Discovery
Stakeholder Engagement
Campaign
Marketing & Communications Plan
Execution
This is for you if...
You still require audience insights, and the data directs you to the critical initiatives that need to be set in motion in the short-term.

Sprint Process

How it Works
Gentle Lion is your coach on the sidelines. The mini Discovery gathers a snapshot of your goals, needs and challenges. The Strategic Overview outlines a path forward, including the tools and templates needed for you to successfully execute.
What You Get
Discovery Sprint
Strategic Overview
Custom Resource Package
Coaching Calls
This is for you if...
You are an early-stage business owner that requires essential tools, coaching, resources and expertise, which you are then able to execute on your own.
See this process in action:
Centennial Smiles
Brookwright

Campaigns

How it Works
Gentle Lion supports through a project-specific lens. During the Discovery, we’ll extract crucial information and become aligned on the common purpose. The Campaign Strategy will act as a primary goal-oriented roadmap that can be executed by all parties.
What You Get
Discovery
Campaign Brief
Execution
This is for you if...
You already have a solid brand foundation and are looking to launch a new product, concept or service through an event activation or public relations campaign.

Ready to grow your brand?

Reach Out
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Suite 301, 239 10 Avenue SE
Calgary, Alberta
T2G 0V9

info@gentlelion.ca

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