As your fractional CMO partner, we uncover what makes your brand extraordinary, then build and execute the marketing and communications strategy to prove it. Our proprietary, human-centred frameworks merge insight with intuition, replacing cookie-cutter playbooks with custom systems designed to meet your goals. With strategy as our backbone and a value-driven expertise in digital marketing and public relations, we give your brand a clear, honest lens on what it actually needs.

With two decades of agency-cultivated experience, founder Lana Rogers is industry-known for an unconventional approach that redefines the marketing and communications model. With a deep understanding of yesterday and today’s marketing ecosystem, Lana continues to push audience-centred strategies through a tailored public relations lens.
Today, she relentlessly supports enduring, unorthodox brands in achieving autonomy, self-reliance and significant brand recognition.
“Gentle Lion advocates for a new era of brands that think and act differently. We angle them for success that empowers, twofold: thriving independent growth that ripples collective change.”
- Lana Rogers, Founder + Director