Taza

Empowering communication for Taza, a development in partnership with Tsuut’ina Nation.

Taza needed a community engagement strategy to ensure timely, consistent messaging to key audience groups alongside the development’s ever-evolving progress. Gentle Lion developed a strategy to not only keep stakeholders engaged and updated over a 20-year master plan build out, but unite all internal stakeholders with a thoughtful framework. To empower the community engagement strategy, Gentle Lion developed and implemented a streamlined process for cross functional team collaboration and communication. 

Communications Strategy
Audience Media Channel Engagement
Social Media Strategy & Execution
Public Relations Strategy & Execution
Content Creation
Event Management 
Crisis Response
Media Training 

35
media features secured
Taza Exchange launch event
“Working with Lana and her team has been a great experience.  The work that Gentle Lion has provided to Taza has really allowed us to target our messaging and strategy to ensure that we are reaching our audiences with consistent and relevant content.  Overall, a great team with the right balance of energy and professionalism that I look forward to working with for years to come.”
Bryce Starlight
VP of Development, Taza Development Corp.
807%
increase in website traffic in 1 month

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