Pasta la feasta
In partnership with the Teatro Group, Gentle Lion created an annual culinary festival to not only drive traffic to local restaurants, but give back to the community. During National Pasta Month, Gentle Lion’s colourfully bold campaign featured some of Calgary’s most beloved hospitality figures playing with their food for an even better cause. Consumers were invited to partake in exclusive pasta dishes across the city’s top restaurants, $3 from each going towards The Alex Community Food Centre.
Audience Media Channel Engagement
Social Media Strategy & Execution
Public Relations Strategy & Execution