SABI Mind

Launching a brand into an already stigmatized industry

SABI Mind is a psychedelic assisted therapy clinic that seeks to embrace imperfection and consider healing as a distinctive, non-linear journey. Gentle Lion presented a deeper understanding of SABI’s brand landscape and audience to ensure a distinct advantage over others that were moving into the psychedelic assisted therapy space; the due diligence of the Discovery and Stakeholder Engagement phase set SABI up with a solid strategy. This sincere exploration led to a “catch-all” approach; in an already stigmatized industry not known to audiences, this was key to capturing potential clients. This, coupled with a “Therapy First” model (highlighting Ketamine as the catalyst), eased audiences into this cutting-edge method that provides healing for those suffering with mental health or chronic pain conditions.