SABI Mind

Launching a brand into an already stigmatized industry


SABI Mind is a psychedelic assisted therapy clinic that seeks to embrace imperfection and consider healing as a distinctive, non-linear journey. Gentle Lion presented a deeper understanding of SABI’s brand landscape and audience to ensure a distinct advantage over others that were moving into the psychedelic assisted therapy space; the due diligence of the Discovery and Stakeholder Engagement phase set SABI up with a solid strategy. This sincere exploration led to a “catch-all” approach; in an already stigmatized industry not known to audiences, this was key to capturing potential clients. This, coupled with a “Therapy First” model (highlighting Ketamine as the catalyst), eased audiences into this cutting-edge method that provides healing for those suffering with mental health or chronic pain conditions.

12-Week Strategy Process:
-Discovery
-Stakeholder Engagement
-Strategic Sketch
-Marketing Plan

Execution:
-Integrated Campaigns
-In-House Events
-Community Partnerships
-Social Media Strategy
-Media Training
-Media Relations

300+
Referrals + Phone Consultations
2000%
Increase in website traffic
"Working with Gentle Lion has been a huge highlight and proven success. Their in-depth process not only has provided us with invaluable insight into our industry but how we communicate our brand purpose to key audiences. Through thoughtful strategy and forward thinking, we have been able to deliver on our brand promise and truly provide a new hope in healing.”
Heesoo Cho, Co-Founder of SABI Mind
20%
Digital ad engagement rate
25
Pieces of media coverage

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