We rebuilt the brand from the inside out. By developing foundational tools, strengthening internal communications, refreshing brand assets, and launching integrated multi-channel campaigns, we were able to elevate XA's presence and engage deeper with audience groups.

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Insights

Internal team interviews were crucial to understanding the inner workings of the brand first. 

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Strategy

By analyzing internal and external insights, we created a strategy that honoured XA’s culture while providing the right information to clients. 

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Digital Marketing

Internal team newsletter helped to communicate to 600 employees, while the client newsletter communicated the unique value proposition of the company.

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Public Relations

Creating a 20th anniversary campaign with a hero video on the company, while generating media coverage created credibility.

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