Best of Kin

Celebrating a new brewery opening centred around the concept of “chosen family”

To celebrate the newly opened Best of Kin brewery, taphouse and restaurant in Sunalta, Team Gentle Lion engaged in a comprehensive strategy that involved two separate events: a neighbourhood party and a media event. Together, these brought together a dedicated group of community builders, individuals who align with Best of Kin’s goal of bonding people through good beer and good times. To emphasize more of the “family” dynamic and keep attendees engaged, we developed a Sunalta Scrapbook full of disposable photos and a Best of the Best Bingo, both of which were featured in the two events. On top of the strategy and community outreach, GLC was also involved in the event management for the media & influencer event.