BLACK SHEEP MATTRESS
Black Sheep was looking to expand to Toronto, open a new showroom, offer its products to a new market and increase overall revenue. With limited brand presence out East, Gentle Lion had to introduce the brand to a completely new audience group. After completing insights work within the GLC Linear Process, the brand identity and messaging needed to reflect a more premium offering. The combination of two campaigns: tailored designer program and individual community ambassador tours resulted in getting the word out to the right people.
GLC LINEAR PROCESS & CAMPAIGN EXECUTION
Discovery Session
Stakeholder Interviews
Target Audience Personas
Brand Attributes: Mission, Vision, Values, Promise & Purpose
Marketing & Communications Plan
Social Media Strategy
Public Relations Campaign
Partnership Strategy
Owned Content Management: Website, Newsletter & Blogs
