Edo Japan

Launch strategy and execution for a well-loved Canadian Japanese-inspired restaurant.

Throughout 2022, Gentle Lion assisted Edo Japan with a launch plan for new stores in three locations across Canada: London, Ont., Nanaimo, B.C. and North Vancouver, B.C. We created a launch strategy for each location, bringing integrated partners and influencers from the area onto the project to assist in promotion. In each market, we ensured that we were informed about our audiences so that we could properly apply our marketing efforts to their interests. Part of this was asking our partners what resonated best with their audience and listening to the answers. Overall, launch efforts in the locations were effective, drawing traffic to new Edo Japan locations.

FLEX STRATEGY & EXECUTION
Communications Strategy
Community Partnerships
Content Creation
Social Media Strategy
Media Relations Strategy
Reporting

4 New Locales
across Canada
“With our launch in three different locations across Canada, we needed someone who was going to build out an all-encompassing strategy based in thorough research. The team at Gentle Lion brought on a number of strategic partners in each area to ensure that we truly understood the needs of each target market. This allowed for us to generate brand awareness and support for Edo Japan in harder to reach areas “
Alisha Samnani, Director of Brand Marketing & Public Relations

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