Edo Japan

Launch strategy and execution for a well-loved Canadian Japanese-inspired restaurant.

Throughout 2022, Gentle Lion assisted Edo Japan with a launch plan for new stores in three locations across Canada: London, Ont., Nanaimo, B.C. and North Vancouver, B.C. We created a launch strategy for each location, bringing integrated partners and influencers from the area onto the project to assist in promotion. In each market, we ensured that we were informed about our audiences so that we could properly apply our marketing efforts to their interests. Part of this was asking our partners what resonated best with their audience and listening to the answers. Overall, launch efforts in the locations were effective, drawing traffic to new Edo Japan locations.