Holland Design

The shift towards workplace design and complex environments

The interior design industry is highly competitive, and Holland Design was looking to strategically reposition itself to showcase the unique value of its firm. Already infamous for their meticulous project management skills, our Insights process showcased their growth opportunities and pointed the team in the right direction. Making the decision to lean hard into the under-serviced sector of the workplace, the firm followed suit by embarking on a bold new rebrand with Public Eye.

LINEAR STRATEGY WITH PUBLIC EYE
Discovery Sessions
Internal Team Interviews
External Client Interviews
Internal Strategic Sketch
External StrategicMarket Research
Marketing & Communications Plan 
Brand Relaunch Strategy and Event Launch
Website content and case study video direction
Social media management: Instagram, Linkedin, Facebook
Public Relations Pitching: Design Publications 

*Brand Identity and Brand Assets created by Public Eye 
*Case study videos created by Pluto Productions

200%
increase in website traffic since re-launch
New workplace design clients located outside of Calgary and Canada

3 new internal team member hires to service the increase in workload
60%
open rate in the newsletter

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