Julie Shipley-Strickland
In 2020, Gentle Lion was approached by Julie Shipley-Strickland to help build her personal brand. As one of the few female investment and insurance advisors in Canada, Julie wanted a unique strategy that targeted a specific audience, while staying within the guidelines of her governing body. In four years, the Wealth with Julie brand has become a trusted source for financial literacy. In 2021, Julie was asked to write her book, Personal Finance for Singles and continues to be a regular contributor to the Globe & Mail, Maclean’s and MoneySense.
LINEAR STRATEGY
Discovery Session
Stakeholder Interviews
Market Research
Marketing & Communications Plan
Owned Content Creation: Newsletter, Blog, Website
Social media management: Instagram, Linkedin, Facebook
Youtube Strategy and execution
Earned Media Pitching: Publications and Podcasts
Brand Identity
Partner Management