Primary Colours

From Uncertain Beginnings to Beloved Neighbourhood Spot

Primary Colours, a local restaurant, was struggling to define its identity and attract consistent diners. Sales were stagnating, and the restaurant lacked a clear positioning in the competitive dining landscape. Through an in-depth insights process, Gentle Lion uncovered a key audience desire: a casual, go-to dining spot offering everyday, feel-good, flavourful favourites. This revelation sparked a strategic shift in concept, operations, and messaging—turning Primary Colours into a neighbourhood staple.

LINEAR STRATEGY & EXECUTION
Discovery Session
External Stakeholder Interviews
Audience Findings & Recommendations
Target Audience Personas
Marketing & Communications Plan
Brand Positioning Statement
Owned Content Strategy & Execution (Blog, Newsletter, Social Media Content)
Media & Influencer Event
Neighbourhood Relaunch Campaign

50+
Media Features
Increased social media engagement, with diners naturally sharing their experiences, leading to organic online growth as well as a successful media + influencer event with over 60 attendees
30%
increase in repeat customers and stronger brand affinity among local diners

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