Primary Colours
Primary Colours, a local restaurant, was struggling to define its identity and attract consistent diners. Sales were stagnating, and the restaurant lacked a clear positioning in the competitive dining landscape. Through an in-depth insights process, Gentle Lion uncovered a key audience desire: a casual, go-to dining spot offering everyday, feel-good, flavourful favourites. This revelation sparked a strategic shift in concept, operations, and messaging—turning Primary Colours into a neighbourhood staple.
LINEAR STRATEGY & EXECUTION
Discovery Session
External Stakeholder Interviews
Audience Findings & Recommendations
Target Audience Personas
Marketing & Communications Plan
Brand Positioning Statement
Owned Content Strategy & Execution (Blog, Newsletter, Social Media Content)
Media & Influencer Event
Neighbourhood Relaunch Campaign
