Swish Oral Care
To celebrate the official opening of Swish Oral Care, a new dental care clinic in Bridgeland, Team GLC organized and executed a patio party with Swish’s closest friends and family. Guests were invited to tour the clinic, delight in some treats from General Block partners and dance the night away to the sounds of DJ Roylt, all on a sunny July evening. We brought in community-oriented partners like Sugar Water, Empire Provisions, UNA Pizza and Village Ice Cream to activate the space with each of their local offerings. To bring a lively element to the patio, Team GLC also enlisted the creative abilities of Maria from Calgary Party 50 to design a balloon installation in Swish’s brand colours–lavender, pastel yellow and goldenrod. Together, these efforts helped the Swish team to generate awareness within the Calgary community, resulting in the clinic being booked into September.
LINEAR STRATEGY & EXECUTION
Campaign Plan
Brand Attributes
Community Partnerships
Content Creation
Social Media Strategy
Media Relations Strategy
Event Strategy & Management
