wild folk

Brand Launch

Looking to pursue and enliven a passion project, a local hospitality expert wanted to create a non-alcoholic drink with flavours that would truly “wow” people. Successful in the challenge of mixing a complex blend of herbs and botanicals, Wild Folk needed to establish an inclusive brand and bring it to market. With the help of our friends at Bamff Studio, an integrated marketing plan was created that not only launched the brand to audiences, but defined a path forward for integrating new flavours into the original roster.

Discovery
Marketing Plan
Newsletter Strategy
Campaign Support
Social Strategy
Community Partnerships
Media Coverage

500%
increase in Instagram followers over 6 months
“A big THANK YOU to the crew at GLC for all of the amazing work over the last (almost) full year. I absolutely love the team. Thank you for teaching me so much about marketing during the start-up phase, and helping me navigate this wild world.”
Dalia Kohen, Founder of Wild Folk

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