The annual Wordfest Imaginarium Festival takes place every fall and brings over 60 authors, publishers and publicists from the world to Calgary. With over 5,000 attendees and 50+ shows in the Beltline and Victoria Park neighbourhoods, Wordfest was looking to activate the community even further; to bring together partners and showcase Calgary’s local talent to attendees and authors. Gentle Lion was tasked with engaging with local partners and solidifying unique offerings that would excite festival attendees.
Sponsorship Strategy & Execution
Community Partner Outreach
Community Partner Engagement