wee wild ones

An integrated approach for a nature-based childcare facility that educates and cares for your littles. 

To communicate a commitment to education and community beyond its facility walls, initiatives and programs to position Wee Wild Ones as a holistic childcare brand. Strategy and execution was completed for: The Monster March (fundraiser to support families in need), Nature Calls (sustainable diaper program) and WilderFutures (a non-for-profit that tackles intersecting social issues by empowering families, educators and the next generation of leaders). 

Market Research
Stakeholder Engagement
Trend Analysis
Audience Insights
Key Findings
Social Media Strategy
Partnerships & Sponsorships
Public Relations Strategy & Execution 
Content Creation
Event Management 

$50,000
raised for the Children’s Cottage Society via The Monster March
“Gentle Lion is an extension of our marketing team and a key partner in the success of our annual Monster March. With the team’s guidance, expertise and support we were able to grow our annual fundraiser from $10,000 to $50,000 in one year. Gentle Lion took our BIG ambitious goal and made it happen. We are so excited for next year and couldn’t imagine working with any other team to reach our 10 year goal of raising $1M for the Children’s Cottage through our Monster March."
Chloe Dusser
Founder, Wee Wild Ones
Winner
Top 50 Great Places to work in Canada 2020

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