We launched a series of nostalgia-driven campaigns using strategic audience targeting and creative execution.

‍

The blending of events that served the loyalists (Alumni Dinner, 25-Course Dinner) and newbies (Boozie Brunch, East Side Mario’s), allowed us to bring in multiple audience groups to dine, but through different activations. 

‍

Strategy

Tapping into previous restaurant alumni to better understand the stories to tell, positioning the 25th anniversary as both an internal and external celebration. 

‍

Digital Marketing

Online contesting and amplification of activations through targeted digital advertising. 

‍

Public Relations

Creating a tour with national media, telling the story of how Teatro Group has laid the foundation for Calgary's restaurant scene.

‍